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You want to make money,
right? Of course you do.
Everyone wants – and needs
-to make money. So you
started a blog since you’ve
heard it’s an easy way to
make cash, but you’re not
quite sure how to actually
make money doing it. Or
maybe you already have a
blog and you’re exploring
ways to monetize it.
No matter which group
you’re in, making money with
a blog – whether it’s a hobby
blog or a business blog –is
possible. It’s not a get rich
quick ordeal, but if you do it
right, you could make
enough to support your
family and more. Let’s dive in
and see how you can make a
profit with your blog.
Monetize with CPC or
One of the most common
ways bloggers make money
is through placing ads on
their site. There are two
popular types of ads:
CPC/PPC Ads: Cost per
click (also called pay per
click) ads are usually
banners that you place in
your content or sidebar.
Each time a reader clicks
on the ad, you are paid for
that click.
CPM Ads: CPM Ads, or
“cost per 1,000
impressions,” are ads that
pay you a fixed amount of
money based on how many
people view your ad.
Perhaps the most popular
network for placing these
types of ads is Google
AdSense. With this program,
you do not need to be in
direct contact with
advertisers; you simply place
the banner on your site,
Google chooses ads relevant
to your content, and your
viewers click on the ads.
There are countless similar
programs available if you
find that AdSense doesn’t
work for you, such as Chitika,
Infolinks, and
Sell Private Ads
Working with advertising
networks isn’t your only
option when it comes to
selling ads. If you end up
with enough traffic,
advertisers may come
directly to you and ask you to
place their ad on your site.
You can also contact
advertisers yourself. The
biggest difference from the
above mentioned option is
that there is no middle man,
which means you can set
your own ad rates.
Selling private ads can come
in the form of banners,
buttons, or links. You can
even make money writing
sponsored posts where you
write about or give a review
of an advertiser’s product or
service. Another option is to
write an underwritten post or
series, which is where you
can write about any topic,
but the advertiser pays for a
“Brought to you by” mention
in the content.
The ways you make money
with this can vary. For
instance, you might charge a
one-time fee for a link within
a post. If you are hosting
banner ads, you might
charge your partner monthly.
Bonus tip: To maximize your
income, you can also choose
to sell sponsorship space in
your email newsletters (here
are 5 best email marketing
software), podcasts, and
Include Affiliate Links in
Your Content
Affiliate marketing is also
another great tool for
monetizing your blog. Here is
how affiliate marketing
1. An advertiser has a
product she wants to sell.
She agrees to give you a
commission from each
sale if the buyer is coming
from your site.
2. She gives you a unique
link that tracks your
affiliate code. That way,
she knows when a buyer
used your link to make a
3. You include your affiliate
link on your site. You can
do this directly in the
content or through banner
ads. If a reader clicks on
your unique link and buys
the product you have
recommended, you earn a
percentage of what she
You can utilize affiliate
marketing through ad
networks like Amazon
Associates, or you can create
private partnerships with
advertisers and businesses
with an affiliate program.
Sell Digital Products
If you would rather not
advertise other people’s
products on your site, or if
you are looking for another
stream of income, consider
selling digital products. This
can include items like:
Online courses/workshops
Images, video, or music
people can use in their
own content
Apps, plugins, or themes
Just remember that if you
are going to choose one of
these avenues that you
make it relevant and useful
to your readers. A lot of
bloggers make the mistake
of assuming they are
developing a product their
readers need; listen to your
readers first, and then create
a digital product that will
meet their needs.
Use it as a Content
Marketing Tool for Your
It is also possible to sell
physical products on your
blog and to make money that
way. Instead of thinking of it
as making money from your
blog, however, think of your
blog as a content marketing
tool that will drive visitors to
your business website.
The possibilities are
practically endless when it
comes to developing a
business blog. You could sell
hand-made products, books,
manufactured products, and
so much more. Or you might
already have a business and
decide to start a blog to
convert loyal customers.
Lets say, for example, that
you refurbish and resell used
smartphones out of your
home. You could use a blog
to attract visitors to your
website where you list your
current phones for sale. Your
blog might cover topics
about DIY refurbishing. On
one level, it seems
counterintuitive because you
want people to buy your
phones, but it also helps you
build a brand and gain
recognition. Social media
guru Jay Baer explains the
concept on Copyblogger:
I was at a conference a few
years ago, and this is where I
first sort of started thinking
about this concept, and their
founder, Robert Johnson,
was speaking…
He said, “Well our best
customers are the people
that think they can fix it
But eventually you are going
to get out of your depth
either on that project on a
project down the road, at
which point who are you
going to call? Are you going
to call somebody randomly
that you discovered on
Google or are you going to
call the guys who you just
watched their logo in the
corner of a 14-minute
instructional video?
This concept can also be
applied to services in all
types of industries. For
instance, if you offered
electronic repair services as
opposed to physical
products, you could still use
the same blogging concept
to increase brand awareness
and convert more clients.
Sell Memberships
Another option to make
money is to sell
memberships to exclusive
corners of your website. For
instance, a career blog might
charge $10 per month for
users to gain access to their
job board. A startup business
blog might sell memberships
to their forums where people
can get personalized advice
about their business.
The key here is that your
exclusive membership has to
be more valuable than
something your visitors can
find for free somewhere
else, so be sure you’re
developing something of
value and worth the price.
Use it to Build Your
Blogging to build credibility
can lead to many money-
making opportunities. For
instance, let us say you start
a blog in the finance
industry. People start
reading your content, and
your blog becomes very
popular. You are now a
recognized figure in the
finance industry.
Once you have that
authority, people might
approach you to co-author a
book on debt management,
or you could charge to speak
at conferences or to run
employee financial training
This certainly isn’t a direct
form of making money
blogging, but it has worked
for many well-known
bloggers, and it can work for
you, too. If you're looking
for a direct revenue stream,
popular blogs have sold for
4-7 figures (sometimes
more) by selling their
branding and content.
The biggest thing to keep in
mind is that making money
blogging is not possible by
putting your site up and
letting it sit there. The “if
you build it, they will come”
mentality doesn’t work here,
so be sure you’re willing
to put in the time. Most
bloggers don’t see a
spike of income for several
months (sometimes years)
after starting their blog.
Before you dive too deep
into blogging, remember
these little bits of advice:
Create Quality Content
You are not going to make
any money from your blog if
people don’t read it. After all,
your readers are the ones
who are going to make you
money, whether they’re
clicking on your ads or
buying your products. Always
put your readers first.
Don’t Spend Your Time
Exclusively on Your Blog
Developing a successful blog
has a lot to do with building
relationships. That can
include relationships with
sponsors, affiliate partners,
or simply other bloggers who
will direct traffic to your
blog. Be sure some of your
time is spent on forums and
other blogs (or whatever
works for you) to build these
relationships and your blog.
Don’t Be Afraid to
Not all of these tips and
avenues of income are going
to work for you. Don’t be
afraid to tweak your methods
to see what works best for
you and your readers.
Making money blogging can
take a lot of persistence, but
it can pay off in the long-run
if you’re starting out from
scratch. Just remember that
you don’t have to use all of
these money-making
avenues at once. Consider
what other people in your
industry are doing, and start
from there.

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