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How to use the Google +1 Social Bookmark Button

It’s a future that sees Internet searching become a social experience, a future wherein there is finally a real social networking rival to Facebook and a future that sees us, the users, tellin’ Big-Daddy Google about what we think is useful and relevant on the web through the Google+1 button. It’s a future that leans towards people, not formula’s and website procedures, a very important Search Engine Optimization S.E.O. factor and that makes our S.E.O. work that little bit easier (get people to click the +1 button!) or trickier (how do you get people to click the +1 button !?!). Google+ and the Google +1 button could turn out to be one of the most important changes that Google has ever made to their Search Engine Results Page (S.E.R.P.) ranking algorithms.

In this article, I’m going to tell you a little bit about the +1 button, what it means for your website, why you need one and how to add a Google +1 button to your website pages.

Google Goes Social

At the time of writing this article, The Google+ (“Google Plus“) Project has been around for about 25 days (the +1 button slightly longer) and as I visited Google+ I became excited at the possibility of a social network that was designed with one goal in mind … hunt down and take out the Facebook as the planet’s dominant social network. The Google+ project looks set to make quite a decent job of this goal, too; it already has 20,000,000 users – that’s about a million a day so far – so at this rate, a year and a half and we’ll be looking at Facebook numbers at the current rate of expansion.

The Google+ Project and its associated +1 Button bring a Social element to Internet Search. For me as well as the multitude of fellow Search Engine marketers out there, however, it is the +1 button which is the most radical and interesting part of the Google+ project.

The +1 Button

If there is one single thing that gives Google+ a realistic edge over Facebook, this is it: The Google+1 Button. Those gurus in the Search Engine Optimization game are losing their minds over this one right now.

Chances are you have already seen Google’s +1 button in action as you search through Google – It appears whenever you are signed in to your Google account (you have to be logged into a Google account for the button to work) and are searching using Google, sitting just to the right of search results for each URL that you have created). It’s function is very similar, in theory, to the Facebook [Like] button and is connected to your Google account. Google themselves write: “The +1 button is shorthand for “this is pretty cool” or “you should check this out.”” – If you like a link or think it would be useful to your social friends, give it a click!

The Google +1 button also appears on website pages very much like the Twitter and Facebook [Like] buttons that you have seen all over the Internet recently — check out the top of this article and you will find a brand new and shiny Google +1 button. – Clicking it and logging in to your Google account will mean:

1) you are telling your Google contacts about this page and

2) you are telling Google you think this page is (and please excuse the technical dialect) “pretty cool“.

As you click the +1 button, you are telling those connected to you through Google as well as Google themselves that you think a particular link is worth them visiting; once a user clicks the button, a link to the content appears under the +1′s tab on the user’s Google Profile… When another user searches, also while signed in, their search results may include the names of their connections who have “+1′d” any particular page. When none of the user’s connections have +1′d a particulat web-page, the Google result may display the total number of +1′s the web-page has received.

There are, quite literally, billions of +1 buttons out there already; the very second Google made the button available to website makers it started popping up on billions of web pages. With so many billions of videos watched on YouTube each day, for example, (not all on Youtube itself — some are embedded) and with the +1 button below every single video, that means there are billions of +1 buttons on Youtube alone. Google is busy emailing all the people in its databases: every time you log into Adsense, Analytics and Webmaster tools, you are met with a prompt to install the button. Given webmasters reliance on Google and the products and services it offers, not to mention the massive amounts of traffic that Google shoots off to websites around the globe, you can imagine that most webmasters will consider it a high priority to get the button on to their site.

The Google +1 button has been tipped as a rival to the Facebook [Like] button and outside of Facebook, I’m next to positive that this will be the case. There is a simple reason for this … Why would you click a Facebook [Like] button to create a social bookmark to a piece of content when you can click a Google +1 button to increase your websites page rank?…

The difference is, this is a GOOGLE “Like” button and because Google is the ultimate master of all things search, it is of extreme interest and importance. While the [Like] button on Facebook merely creates a social bookmark – here you are ACTUALLY TELLING GOOGLE that a piece of content is useful and relevant to you and increasing its S.E.O. at the same time!

What you are all doing as a collective, then, is actively telling Google where to place a piece of content within their results. The more +1′s, the higher a page will rank – simple as that.

There’s another great benefit of the +1 button: Google may crawl or re-crawl pages with the button and store the page title and other content, in response to a +1 button impression or click. This means that your content will be indexed more often by Google.

+1 and S.E.O.

The principles of S.E.O. change over time; this is a fact that we all must get used to. Just as Yahoo! was the Search Engine the World used before Google made an appearance and just as keyword density used to be a very large factor in where a website appeared in the page results rankings. It may turn out to be just this simple: The more +1′s a website has, the higher up in the Google search results it will appear.

The Google+1 button does influence your search engine placement. Following is a quote (verbatim) from Google’s David Byttow, taken from when the +1 button was first announced to the public: “We’ll also start to look at +1’s as one of the many signals we use to determine a page’s relevance and ranking, including social signals from other services. For +1′s, as with any new ranking signal, we’ll be starting carefully and learning how those signals affect search quality over time.”

Google says website makers will see “more, and better qualified traffic coming from Google” as your possible visitors actively see recommendations from their friends, family, colleagues and acquaintances beneath the search results that appear in their web browsers. If you’re in charge of administrating a website, that’s really great news.

The very name of the +1 button is enticing – just imagine if every click of the button placed your website or web page that 1 place higher in the Search Engine Results. The very idea is too good to even dream about!

The +1 Button will be available on YouTube watch pages under the “share” feature. Consider how valuable YouTube can already be to SEO, and take then take into consideration the search implications of the +1 button.

How to Add the Google+1 Button to your Website

Adding a Google+1 button to your Website is very simple procedure and there are different sizes and styles of the button that you can use on your site.  When a user clicks on the +1 button it applies to the URL of the page they’re on. Still, multiple buttons can be placed on a single page that all +1 different URLs (refer to the links below).

The HTML code below will add a basic Google+1 button to your website. Add the <script> tags inside the <head></head> section of your site and add <g:plusone></g:plusone> wherever you want the +1 button to appear on your website.

<title>+1 demo: Basic page</title>
<link rel=”canonical” href=”” />
<script type=”text/javascript” src=””>

Google suggests that you place the +1 button where you think it will be most effective in line with your website’s content. Google in fact suggests that the button be positioned “above the fold” (so that the user does not need to scroll down to find it), near your page’s title and close to other content-sharing links. Google also advises that it can be really useful if you add it right at the end of a document in addition to at the start. In fact, just by positioning the <script> tag at the end of the web-page, immediately preceding the </body> tag, Google suggests that you will improve the time it takes for your website to load up (which is a factor that Google takes into “consideration” in terms of where your content ranks within its pages).

Just visit and follow the steps outlined there to add a +1 button to your website.

The button is supported in 44 languages – annotations only appear in English Google search results for the time being).

You can customize the button even further if you if you feel like getting a little more technical. Documentation for the API can be found here:

Finally, if you try to +1 a private, .htaccess protected URL, it simply will not work.

How to Add the +1 Button to your Web-Pages using BlueVoda

Adding a Google+1 button to your website (in its simplest form) using the BlueVoda website builder is a two step procedure and makes use of two of BlueVoda’s features:

    Editing the HTML of the <head> section of your web-page (to add Google’s +1 script to your page)
    Adding a HTML element to your web-page to render and configure the Google +1 button itself

    Start by opening BlueVoda and loading the web-page that you wish to add the Google+1 button to.
    Next select: View > Page HTML
    In the “Between Head Tag”section, add the below code:
    <script type=”text/javascript” src=””></script>
    Using this tutorial as a reference, click the HTML icon to add HTML to the page
    Double click the HTML box that appears to open the Properties window
    Add the below custom HTML:
    Click OK to return to the workspace.
    You can move the HTML element to wherever you would like the +1 button to appear on your web-page.
    That’s it! – Save and publish.

Why you Need the Google +1 Button

You need a Google +1 button because, more than any other content sharing button available to you on the World Wide Web, this will improve the S.E.O. of your website.

Suggested reading: “The Secrets to Promoting Your Website Online” by VodaHost web hosting. Contains loads more great information on Search Engine Optimization, Google, Facebook as well as great tried-and-tested tips-and-tricks to use as you promote your website on the Internet!

Courtesy by: vodahost

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