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Four Nigerian banks - First Bank
of Nigeria Plc, GTBank Plc, Zenith
Bank and the United Bank for
Africa Plc (UBA), had been
ranked among the top 500
'World Bank Brands' in the
February edition of The Banker
magazine of the Financial Times
Group, London, United Kingdom.
A statement made available to
THISDAY, said First Bank was
ranked as the number one bank
brand in Nigeria and followed
by other commercial banks
mentioned earlier in that order.
According to the statement,
apart from the four, no other
Nigerian bank made the ranking.
The ranking was done by Brand
Finance Plc - a brand valuation
consultancy with support for
business needs in different
areas including technical
valuations for accounting, tax
and legal purposes.
According to the report, First
Bank had the highest brand
value in the country, at $170
million and was closely followed
by GTBank with $169 million.
It also said that Zenith Bank had
a brand value of $147 million
while the UBA had brand value
of $121 million.
It explained: "The banks' brands
also do Nigeria proud as the
country is among the World's
Top 50 by Total Brand Value by
Country. Nigeria leads the
continent outside of Southern
Africa. South Africa has a total
brand value of $8,207 million
followed by Nigeria's $607
million with Morocco completing
the Africa representation with
$463 million. In the top 500
World Bank Brands 2012, South
Africa has ten banks, Nigeria has
four banks and Morocco has
two banks.
"Total global bank brand value is
$746,752 million dollars with
Africa contributing $16,283
million representing 2.18 per
cent of the world's total brand
value."
Chief Executive Officer, Brand
Finance, Mr. David Haigh, said the
financial crisis "has thrown up
the issue of the brands' origin"
and that "the ones that have
maintained their reputation can
be characterized by country."
This Day


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Wow! am lucky 4 Nigerian banks,i'm believing dat one day Nigeria will be seen as Top 1st richest money making machine country with most beautiful streets and the most neatest country in the world.  wat do u say???
GTbank is still leading.
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Among this Nigerian banks.mentioned, First bank takes.the lead.
  You can see it was arranged in descending order

(sirphil)



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